Define online marketing and discuss how it differ from traditional marketing. Online marketing or Internet marketing is when a company solely markets online or over the internet. Companies use various ways to market to online users so that can hopefully lead the user to their own website. There a several differences between the two. The first being cost, traditional marketing used coupons, newspaper ads, and billboards, which are all very expensive to keep up and maintain. Although online marketing can best costly there are some ways which are either free or very cost efficient. Immediacy is another issue which online marketing seems to alleviate. Since traditional marketing takes time in the sense of going from a concept to finished products. The last point I would like to make is that in traditional marketing certain customers that are not typically reachable via the internet on the flip side of things online marketing can reach those that are hard to reach in traditional marketing such as businessmen and younger individuals.

With which one of the network laws do you most agree? Why?

The law which I agree with the most is Metcalfe's law. The law states that the value of a network is proportional to the square of the number of connected users, a great example of this would be Facebook. Facebook began in 2004 at Harvard University, in just two years it had expanded into high schools and 22,000 corporations. By 2007 it had become a legitimate business and its value increased with its popularity. Now it has 1.26 billion users and is a multi billion dollar company, acquiring social media platforms such as Instagram back in 2012 for an easy 1 billion. When Facebook started out at Harvard, it did hold much value but as its popularity increased ten fold, it began to acquire new business opportunities. Social media platforms such as Facebook and Instagram are great examples of Metcalfe's law because through their business growth process they are able to depict the law. Instagram for example acquired 1 million users within the first 3 months of its existence and just 21 months following their 1 million mark they were bought for 1 billion by Facebook. In just 2 years Instagram went from 0 - 1,000,000,000 billion dollar company, when it was a smaller company it did not hold much value but as the law states the value increases as the number of connected users use the network. I think i agree with this law the most because it helps simplify this social media phenomenon which is taking affect as we speak.

2) How you think people might get their information five years from now?

Social Media has increased technological advancements dramatically, as a result we have tablets, smartphones and PDA's which are all tailored to make the customers experience as seamless and effortless as possible. We now have smart watches which have begun to share the role of our cell phones or computers by delivering emails and text, so to say how might people receive their information from now is hard to say. Technology seems to get thinner yet bigger, aside from the aesthetics i would assume that we will still use cell phones and the internet to do more of our communication or to receive information. Maybe it will become all email and text who knows, but i think for the next five years we will still use much of the same tools to communicate and receive information, the platforms might change and become more enhanced but we will still keep to smartphones, tablets and PDA's.

1. companies are re-strategizing how they engage with kids, more of a corporate "push" to reach kids as well.

2. Its empowering

3. No as an invidual I feel that i can like what i choose to like rather than just what other people like.

4.

5. Because it related and or touched a lot of people and a result gave the company a lot of notoriety.

6. They use subject or individuals in association with products which catapult both the company and individual.

7. By sponsoring individuals who help leverage the company as a result people see those companies in association w that individual

8. To promote their career then use their like to promote more business with other companies.

9. A company which sponsors someone, so that person is a walking billboard for the company.

10. yes to a degree they strive to so the audience doesn't assume its being pushed

11. They create a controlled brush fire. begin with one channel of social media which trickles into another channel kind of like a domino effect.

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