1. companies are re-strategizing how they engage with kids, more of a corporate "push" to reach kids as well.

2. Its empowering

3. No as an invidual I feel that i can like what i choose to like rather than just what other people like.

4.

5. Because it related and or touched a lot of people and a result gave the company a lot of notoriety.

6. They use subject or individuals in association with products which catapult both the company and individual.

7. By sponsoring individuals who help leverage the company as a result people see those companies in association w that individual

8. To promote their career then use their like to promote more business with other companies.

9. A company which sponsors someone, so that person is a walking billboard for the company.

10. yes to a degree they strive to so the audience doesn't assume its being pushed

11. They create a controlled brush fire. begin with one channel of social media which trickles into another channel kind of like a domino effect.